Building And Selling An SEO Business

Service-Based Businesses

Service based businesses are attractive because they’re easy to establish.

Who can sell a service? The answer is simple--anyone and everyone. Everyone is qualified because each of us has skills, knowledge or experience that other people are willing to pay for in the form of a service; or they're willing to pay you to teach them your specific skill or knowledge. Selling services knows no boundaries--anyone with a need or desire to earn extra money, work from home, or start and operate a full-time business can sell a service, regardless of age, business experience, education or current financial resources

The downside of a service based business is that they’re easy to establish, so any service area that’s worth any money soon gets flooded with competition. The ease with which competitors can enter service-based markets is one of the reasons why service-based business can be more difficult to sell for a reasonable price.

Selling A Consultancy

Some businesses are more difficult to sell than others. Agency business, such as SEO consulting, can be especially problematic if they’re oriented around highly customized services.

In Built To Sell: Creating Business That Can Thrive Without You, John Warrillow outlines the reasons why, and what can be done about it. The book is an allegory about the troubles the founder of a design agency experiences when, after eight years, he is fed up with the demands of the business and decides to sell, only to find it’s essentially worthless. His business creates logos, does SEO, web design, and brochures, so many of his trials and tribulations will sound familiar to readers of SEOBook.com

Smart businesspeople believe that you should build a company to be sold even if you have no intention of cashing out or stepping back anytime soon

There are 23 million businesses in the US, yet only

a few hundred thousand sell each year. Is this simply because the owners want to hold onto them? Yes, in some cases. But mainly it’s because a lot of them can’t be sold due to structural issues. They might be worth something to the seller, but they’re not worth much to to anyone else.

If You Were To Buy A Business, Would You Buy Yours?

If you put yourself in the shoes of a buyer, what would you be looking for in an SEO-related business? What are the traps?

We might start by looking at turnover. Let’s say turnover looks good. We may look at the customer list. Let’s say the customer list looks good, too. There are forward contracts. Typically, owners of businesses place a lot of value on goodwill - their established reputation of a business regarded as a quantifiable asset.

Frequently, goodwill is overvalued and here’s why:

How to Build a Content Marketing Strategy

Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your or your client's site.

Why should you care about content marketing?

According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of B2B (business to business) companies are planning to increase their content marketing spending in 2013. Knowing that the demand for content marketing is increasing, it's worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site. 

The growth of content marketing is also a concept that Fred Wilson of Union

Square Ventures agrees with. Content marketing continues to see growth because it is the future of online marketing. He likes to think of content marketing as "moving the message from a banner to your brand and changing the engagement from a view to a conversation."

Furthermore, Google's algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. For instance, Google has announced that in the future, they will no longer be announcing/confirming Panda updates because it will be integrated into the search engine's existing algorithm (i.e. Panda is here to stay indefinitely). We've also seen recently the dangers of garnering links from paid advertorials (even on respected, high domain authority websites), a tactic considered as "buying links" in Google's perspective.

Now is definitely the time to develop a new type of strategy to garner links and traffic. 

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google.

Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. It allows advertisers to reach people in the search results page with a text ad based on:

• Having visited the advertiser's site (received a cookie).
• Search keywords bid on.

Since, in theory, someone who has been to your site and familiar with you is more likely to convert, this type of targeting can be very effective. Remarketing can take advantage of what you already know has taken place on the website, therefore the ads are more relevant and can deliver higher CTR, conversion rates, and lower cost per conversion.

Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. RLSA uses the same remarketing lists and management as Google Display Network remarketing. RLSA is available only once campaigns are updated to enhanced campaigns.

Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting. Basically, the remarketing list helps to refines a set of keywords.

Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists. For example, we can determine where they are in the purchasing cycle or interest in specific products based on pages they visited in past.

To get started using RLSAs, a few things need to be in alignment. You must enable:

How to Boost your SEO with Google Adwords

Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWords for SEO.

1 For Keyword Research

The most valuable use of AdWords for SEO is to research keywords. Keywords are the basis of any SEO campaign and even if you are an expert in your niche, you should always research keywords simply because users frequently search for quite unexpected keywords and keyphrases you as an expert will never think of. Needless to say, what matters most for high rankings is which keywords your target audience is searching for, not which keywords you as an expert think are most popular in a particular niche.

In order to find what users are searching for, you need a keyword research tool. It is true that there are many special (free and paid) keyword research tools but Google AdWords Keyword Tool is light years ahead of them all.

It is simple to use AdWords to research keywords. You can either enter the URL of your site or put in some seed keywords, the tool will then automatically generate a whole bunch of suggested keywords. Look at the results and shortlist all the keywords that seem relevent and have a decent global search volume.

You may want to rank well for ALL the generated keywords, but its best to focus all your efforts on a selected few. The idea now is to find keywords that are relatively easy to optimize and yet have a decent search volume. These would be the keywords with the least compitetion in Google. Go to Google.com and enter each of your short listed keywords (one at a time). It is best if you search for the exact phrase, so surround your keyword with double quotes. Note how many web results there are for each of the phrases. Now that you have collected the 'Number of web results' for each keyword, calculate competition ratio by divding it's 'Global search volume' by the 'Number of web results'. The keywords with the higher ratios are the easier ones to optimize.

You can now start a SEO campaign for your keywords however you'll see next, it might be much wiser to start an AdWords campaign instead.

2 To Ensure that the Keywords You Have Picked Convert Well

After you have picked your keywords,

Some Good Reasons to Choose SEO as Your Career

1High demand for SEO services

Once SEO was not a separate profession – Web masters performed some basic SEO for the sites they managed and that was all. But as sites began to grow and make money, it became more reasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand for good SEO experts is high and is constantly on the rise.

2A LOT of people have made a successful SEO career

There are many living proofs that SEO is a viable business. The list is too long to be quoted here but some of the names include Rob from Blackwood Productions, Jill Wahlen from High Rankings, Rand Fishkin from SEO Moz and many others.

3Search Engine Optimizers make Good Money !

SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs. 

As a solo SEO practitioner you can make even more money.

Some Ugly Aspects of SEO

Some Ugly Aspects of SEO

1Dependent on search engines

It is true that in any career there are many things that are outside of your control but for SEO this is a rule number one. Search engines frequently change their algorithms and what is worse – these changes are not made public, so even the greatest SEO gurus admit that they make a lot of educated guesses about how things work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your sites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their sinking ratings.

2No fixed rules

Probably this will change over time but for now the rule is that there are no rules – or at least not written ones. You can work very hard, follow everything that looks like a rule and still success is not coming.

The Importance of Backlinks

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

How do you get your website pages on Google?

How to become indexed and ranked on Google

SEO is the process of optimizing your website to be accessible and rankable by search engines. To have your pages indexed and ranked by Google, webmasters must take the time to do a number of different steps to insure the maximum number of pages indexed.

Structure

Build a site that is crawlable by a search spider. The spider must be able to see the code and be able to determine what is text, an image, etc. Spiders cannot read images, movies, or most rich media, so the more HTML text the better the experience for the spider.

Keyword research is the first step of getting your site not only to rank but to get qualified visitors. Make sure that the keywords you choose are those which actual searchers are using (you can get some great information from The Google Adwords keyword tool) and then use those keywords in the Title Tag, Meta Description tag and H1-3 headers, and Body of the text.

Create a robots.txt file that dictates to the spider what content it is allowed to see and what it isn't. Build a XML sitemap for all of the URLs you want indexed. Point to the sitemap on the robots.txt file so that the spider can be directed to the XML sitemap. 

Keyword Density is essential. This means that all content should be targeted towards the specific keyword of keyword phrase. You need to maintain keyword or keyword phrase ratio. Here is an example.

Jumping Over the Google Sandbox

It's never easy for newcomers to enter a market and there are barriers of different kinds. For newcomers to the world of search engines, the barrier is called a sandbox – your site stays there until it gets mature enough to be allowed to the Top Positions club. Although there is no direct confirmation of the existence of a sandbox, Google employees have implied it and SEO experts have seen in practice that new sites, no matter how well optimized, don't rank high on Google, while on MSN and Yahoo they catch quickly. For Google, the jailing in the sandbox for new sites with new domains is on average 6 months, although it can vary from less than a month to over 8 months.

Sandbox and Aging Delay

While it might be considered unfair to stop new sites by artificial means like keeping them at the bottom of search results, there is a fair amount of reasoning why search engines, and above all Google, have resorted to such measures. With blackhat practices like bulk buying of links, creation of duplicate content or simply keyword stuffing to get to the coveted top, it is no surprise that Google chose to penalize new sites, which overnight get tons of backlinks, or which are used as a source of backlinks to support an older site (possibly owned by the same company). Needless to say, when such fake sites are indexed and admitted to top positions, this deteriorates search results, so Google had to take measures for ensuring that such practices will not be tolerated. The sandbox effect works like a probation period for new sites and by making the practice of farming fake sites a long-term, rather than a short-term payoff for site owners, it is supposed to decrease its use.

Sandbox and aging delay are similar in meaning and many SEO experts use them interchangeably. Aging delay is more self-explanatory – sites are “delayed” till they come of age. Well, unlike in legislation,

9 Awesome Tips To Get Successful in Blogging in 2013

Tips To Get Successful in Blogging in 2013

There are so many amazing and creative blogs now available online. So how will you make your blog unique and different and also noticeable than others? How can you make the visitors to return back to your blogs? Do you know how to increase the traffic and to build loyal followers for your blogs?

When you have blogs then, these things are very important and to make all these things possible you need to follow certain tips and tricks that will help you to have a very successful and unique blog. So, we have decided to provide you with certain tips, tricks and strategies that will help you to improve your blog profile and will make your business a successful one.

Tips To Get Successful in Blogging in 2013

Here you will get ten best tips and tricks related to successful blogging. These tips will not only help the new bloggers but also the existing ones.

To start with

The first and the most important tips related to successful blogging is that you need to choose a very challenging blogging platform. There are many easy and even free platforms like WordPress, TypePad, Tumblr, Blogger etc. that will help you to have wonderful designs for your blog and you can very easily start working with it.

Incorporate your blog with your existing website

This is a very important tip to consider. You should always try to integrate your blog with your own existing website as it will help you to create good contents and even the search engines will love it too.

Make a unique blog

When you have decided to create a creative blog then

you should always try out something that will not only please the Search Engines but even the readers who will enjoy reading it. Try to focus on a simple yet unique topic and never mix up many topics together. Always write what you love and never force yourself to write about something that you do not like. Your writing should always show how passionate you are about that particular thing. Then only, you can make your blog content unique and as well as creative.

Do You Recognize The Early Warning Signs Of Google Penalties?

Warning Signs Of Google Penalties

In the SEO world, achieving top rankings in Google can be a bit of a puzzle. Actually keeping those high rankings is a problem all its own. Even sites that play by the rules may eventually find that their rankings begin to slip. At times, it may be stiffer competition. Other times, you may be hit with a penalty.

The good news is that you may be able to spot the early warning signs of a penalty. Here are a few tips to help you spot an impending drop in your rankings, and what you can do to stop or reverse it.

Warning Sign One: A Slow Slip down The Page

One of the first signs of an impending penalty is that your rankings begin fluctuating more than usual. There is always going to be some variation in rankings. These may have to do with personalized results, the geographic location of a searcher, or a hyper competitive market where competing sites work to outdo one another.

The thing to watch is the slow slide. A common theme on various webmaster forums is that a number one ranking slips to number two. After additional SEO work, usually link building, the rankings do not come back. They continue to slide. Your number two ranking becomes a number five ranking and continues sliding.

This is often followed with a message in Google Webmaster Tools of unnatural links or some other problem.

Warning Sign Two: Head Terms Still Rank, But Search Traffic Still Drops

The main focus of SEO is to target “head terms”. These terms have the largest individual traffic, but most search traffic is comprised of the long tail. Long tail keywords represent a very small amount of traffic on their own, but when added together, they make up far more traffic than head terms.

If your rankings for head terms still look good, but your traffic is declining, you are likely losing out on the long tail traffic you once had.

A penalty may be on the way.

Making money online is what? The popular way to make money online

Making money online is what? The popular way to make money online

Make Money on the Internet, also known as making money online, commonly referred to as MMO - Make Money Online. A method through internet environment to create money. Formed from the wild early days of the internet. Any form can earn money from the internet can be called MMO. Even creating a website sales or sales through Facebook ... can also watch the MMO. But in Vietnam interpretation of the majority of users are making money through the form of the time. By way as follows (Maybe not completely full. Would add):



A. Make money online simple:

1. Making money through click - Paid to click - PTC:

After registration PTC account. Supplier will allow you to click on their ads. They will pay for each click that. In addition, you can also introduce your friends to enjoy% from the click of the people that you refer. Some sites allow users to participate in Vietnam is NeoBux, ClickFair ...

Details of this method you can see at: PTC - Paid to click is, the advantages and disadvantages of PTC? (Coming soon ...)

2. Making money through reader mail - Paid to read - PTR:

With this method, you can earn money by signing up for an account from a provider. Then they received and read mail from. To avoid fraud mechanisms they have strict checking. However, compared with income from PTC forms is somewhat more generous. Some sites allow registration and use:


See more details at: PTR - Paid to read is, the point to note when playing PTR! (Updating)

77 How to make money online (Make Money Online)

Making money online is a fairly generic concept, there are many ways, mainstream, tricks ... the real world as well as our own. Lots of opportunities but success only comes to those who embrace it, be patient, have little knowledge and luck.

After years of research, practice and participate in the world Make Money Online (MMO), I would like to sum a list of jobs that can help you earn extra income for themselves in the Internet world.

Website Flipping: Buying and selling website

• Purchase or create a new website, then sell them on Flippa.com.
• Create templates for the website and advertise it on the 20 forum, you will sell 10 copies.
• Sell ​​websites, applications for large companies (Google!).
• Support others purchase, deploy your application as agent.
• Buying and selling domain names can refer sedo.com. (Read more: 2012 Speculation domain: The market is wide open? ).
• View sale websites on the trading floor, parodying their ideas.

Property Website:

• Building websites to place links, products, advertising money with PPC (Pay Per Click).
• Make a forum on the issues you love, then to place ads.
• Make a forum on the issues you love, then sell VIP membership package, Premium.
• Construction site review of products, services and put affiliate links for commission.
• Create Google Adsense ad network, you can earn $ 2 / day with a website.

Email List: Email List

• Create weekly topical news, hot topics, send via email, collect small fee participants receive information.
• Create weekly topical news, hot topics, send via email, accompanied by your ad.
• Send the report information, products with monthly affiliate links.

Online courses for enrichment

The  online course is to enrich leading in Vietnam can not be ignored if you want to make money online and get rich

1. TRAINING COURSE MONEY 2-IN-1

The combination of the two doctors and Tran Hung Provincial Marketing - provide the highest value for you!

BENEFITS OF TRAINING COURSE MONEY 2-IN-1

• You can join HOT 2 courses with a best price
• You are the most support to date for 12 months
• You save a lot of money to participate in individual courses
• You are entitled to a huge library of resources is copyrighted unprecedented
• You get ample knowledge most 2 courses
• And many other things are waiting for you

How to register a Paypal account

How to register a Paypal account

Paypal account how to register 
your article for guidance and share experiences when Paypal account registration
Launched in 1998, PayPal is now being managed by eBay company. After more than 12 years of operation, this online payment gateway has been trusted by more people, by the prestige, security and high security. This was evidenced by the number of people registered to use the website and integrate payment gateways in the world is increasing. 
When using PayPal you can rest assured because high security mode, for both safety Buyers and sellers, payment is fast, convenient and secure. To pay via PayPal seller only accepts Paypal account has been confirmed (verified). 

 1. Sign up for a PayPal account you visit https://www.paypal.com/ to register if no account, if you have PayPal account, can skip this step. Click Sign up to register, select Country as Vietnam and choose a Personal account type (this type of, if you want to later upgrade to other types also easy), click Get Started to continue

Then fill out the registration information, so remember to enter information offline.

How Traffic for web, blogs from Twitter

How Traffic for web, blogs from Twitter

Method for Web Traffic from Twitter
The following guide shows you how to use Twitter to increase traffic for your website

The number of people on Twitter you sau 150/nguoi and 150/IP limit of 1 gio.Neu you pass this number you will be banned 100%

If your number sau reach 2000, you must have some new followers through your 2000 sau continue.

Traffic from Twitter I appreciate more traffic from Facebook, especially if you navigate to the CPA or keywords Aff oriented because of Twitter. You should put your account name with Keyword, if luck is not a name that you will be surprised to keyword search on google, as playing up TOP
With the following tools if a tweet containing the keyword you selected your account will automatically follow them: TwitterAdd, Humming Bird ...., even if the player killed the wrong style rather than

Earn Income at Home by doing online jobs like: Data entry, copywriting etc

Do you want to earn a decent living online? By doing simple jobs like copywriting, data entry, typing, online form filling, programming, SEO and etc?

If yes, then carry on and read this free freelance tutorial. You will learn about 100% legitimate way to earn money via selling your services on the internet.

Freelance sites give you the ability to earn a good living at home. You are your own Boss: work whenever you want to. Most importantly, it is 100% free to join. You will never pay any money from your pocket EVER.

Thousands of users are working at these sites everyday: You can become one of them.

How much money can you earn via doing these online jobs?

From few dollars to thousands of dollars. It will depend on how much work you are willing to do and what kind of work you are capable of doing.

There are hundred plus categories: each category contains a different kind of job. If you do not have any skills like doing Programming in some language like PHP etc, then I will recommend copywriting as the pay is very good. Data entry is a good option to choose if you cannot do any other job [including copywriting]. Different jobs require us to have different kinds of skills. Like for programming work, one needs to have knowledge of different kinds of languages like PHP, ASP, .NET etc.

If a person has no skill in any field then he can do data entry jobs: as this work requires no Skill or Experience of any kind. If you can operate a PC then you can do this work. This work does pay less compared to copywriting and other jobs but one can still earn some decent amount of money.

Is it free to join? Yes, it is 100% free to join. But there are some differences between these websites. I will explain them